May 2017

Go Where Your Customers Are

The new business mandate to remain competitive

Increase Traffic

Well, hell yes! If you are in business today and not open to what’s new and next, you are on the road to competitive obsolesce. Competition isn’t just around the corner. Its on every corner and in dark sites that you don’t know about and can’t see. The restaurant industry is light years from where it was even five years ago, so imagine what it will become. Everything is moving faster. New advances in technologies and unfettered access to data are the great modifiers and equalizers that will define the winners and losers in the coming years. Last week isn’t where you go for answers anymore. It’s last night and even last the day part. Find new ways to reach your customers and find new customers.

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Michael L. AtkinsonGo Where Your Customers Are
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Feature or Product?

Absolute reliance on partnerships

Is Orderscape a feature or a product?

Yesterday, a senior IT Manager at a restaurant chain wasn’t very complimentary about Orderscape. He referred to it as a “Feature”, not a “Product” and because of this, expects Orderscape will likely have a relatively short life span. So, ok, we listen and take all comments in and think about them. This was an interesting perspective. One that frankly, I never considered. Maybe because it’s so ridiculous, but I digress.

So, let’s examine what a feature is. Of course I used Google’s renowned search feature to locate this.

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Michael L. AtkinsonFeature or Product?
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Voice Economy

The Voice Economy is here

So, we’ve coined a term that magnifies how massive the opportunity is. According to Wikipedia, A voice-user interface makes human interaction with computers possible through a voice/speech platform in order to initiate an automated service or process. A VUI is the interface to any speech application. Well, that pretty much tells our story. However, we include chat in our VUI context.

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Michael L. AtkinsonVoice Economy
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