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A Restaurant Technology Startup

Domino’s for example earned a 12% increase from a fairly rudimentary Alexa agent This shows the power of conversational commerce in the restaurant sector. And that’s just a start. As the sophistication of these digital assistants grows, they can take orders over the phone, or through in-car systems, on wearables, etc.

Problems/Solution: Over 1 million restaurant in the US and UK must increase customer traffic and grow sales. Few restaurant-industry players possess the skill or resources to build their own high quality speech-centric digital agents. The restaurant of the industry will either hire a software development company to create their own at great expenses, or opt for Orderscape to become part of their restaurant network on a pay for performance basis – a model that has already been accepted by the industry.

Technology: Orderscape is ahead of the curve in developing sophisticated natural language conversational agents for taking restaurant orders, creating a new sales channel for restaurants:

  • We are the first and only voice UI able to provide a full-menu ordering to consumers
  • We allow a much more human-like ordering experience from the full-menu ordering capability vs. others like Dominos, Wing stop and even Starbucks) generally only allows re-orders of 1 to 3 meals previously ordered manually using an app or website
  • Our full-menu ordering capability also enables fail-over to bot IVR ordering to reduce lost revenue from telephone orders
  • Orderscape delivers better customer engagement, citing restaurant FAQ’s, lists of favorites and popular items and up-selling to increase guest check averages

We are nearly ready to launch with Fazoli’s, a 220-unit Italian casual dining restaurant chain after over a year developing the Orderscape Platform. Next up, Round Table Pizza with over 500 restaurants. Then, new brands monthly in partnership with multiple middleware/online-order taking vendors with a combined network of over 70,000 restaurants. Moreover, we are in partnership discussions with many more middleware platforms and portals that would increase our aggregated restaurant marketplace to well over 100,000 restaurants.

See the magic of full-menu ordering technology in action. Yes, this is real.

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Michael L. Atkinson

Michael L. Atkinson

CEO & Founder, Orderscape. Restaurant operator, technology visionary, investor, advisor, repeat entrepreneur. Stanford Capital Partners, FohBoh, inFOH, Happytables and Bailiwick Ventures.

Michael L. AtkinsonA Restaurant Technology Startup

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