Yesterday, a senior IT Manager at a restaurant chain wasn’t very complimentary about Orderscape. He referred to it as a “Feature”, not a “Product” and because of this, expects Orderscape will likely have a relatively short life span. So, ok, we listen and take all comments in and think about them. This was an interesting perspective. One that frankly, I never considered. Maybe because it’s so ridiculous, but I digress.
So, let’s examine what a feature is. Of course I used Google’s renowned search feature to locate this.
So, we’ve coined a term that magnifies how massive the opportunity is. According to Wikipedia, A voice-user interface makes human interaction with computers possible through a voice/speech platform in order to initiate an automated service or process. A VUI is the interface to any speech application. Well, that pretty much tells our story. However, we include chat in our VUI context.
Domino’s has found that in promoting voice, among other consumer engagement techniques, its sales grew. By creating a custom skill for Alexa, Dominos was able to provide an engaging user interface for its pizza purchasing process, resulting in a 12% increase in U.S. based same-store sales in the fourth quarter of last year, and a 10.5% increase over the year.
Domino’s operates more than 12,500 restaurants worldwide.
According to their CEO, “We look at our ability to reach our customers and those are the platforms where they are spending time. They’re on Alexa. They’re on Google Home. They are using their iPhones to order. They ordering through Facebook Messenger.”
CNBC reported that Domino’s brought in a sharp increase in fourth quarter sales that was much better than competitors and surprised analysts.
What Domino’s is doing for their 12,500 restaurants, Orderscape can do for the other 1 million.
Gartner projects that over 80% of consumer interactions will be managed without a human by 2020. If that does not quite do it for you, the following may… Forbes, Business Insider, Financial Times, Venturebeat, Wall Street Journal, and TechCrunch among many others (Google shows 2.7mm results for chatbots, of which 1.2mm were added last year) have published articles/blogs about chatbots and agree on its bright future. Click here for more information and a cool infographic.