We believe digital assistants are the next major platform for commerce — Alexa, Siri, Google Assistant — 10s of millions now, probably rising to hundreds of millions over next few years. But, while we applaud voice as the next UI, we are creating an omni-channel gateway that includes multiple access points for consumers, including chat platforms and even advanced Interactive Voice Response, (IVR) opening up Orderscape to billions of customers globally.
Well, hell yes! If you are in business today and not open to what’s new and next, you are on the road to competitive obsolesce. Competition isn’t just around the corner. Its on every corner and in dark sites that you don’t know about and can’t see. The restaurant industry is light years from where it was even five years ago, so imagine what it will become. Everything is moving faster. New advances in technologies and unfettered access to data are the great modifiers and equalizers that will define the winners and losers in the coming years. Last week isn’t where you go for answers anymore. It’s last night and even last the day part. Find new ways to reach your customers and find new customers.
Yesterday, a senior IT Manager at a restaurant chain wasn’t very complimentary about Orderscape. He referred to it as a “Feature”, not a “Product” and because of this, expects Orderscape will likely have a relatively short life span. So, ok, we listen and take all comments in and think about them. This was an interesting perspective. One that frankly, I never considered. Maybe because it’s so ridiculous, but I digress.
So, let’s examine what a feature is. Of course I used Google’s renowned search feature to locate this.
Gartner projects that over 80% of consumer interactions will be managed without a human by 2020. If that does not quite do it for you, the following may… Forbes, Business Insider, Financial Times, Venturebeat, Wall Street Journal, and TechCrunch among many others (Google shows 2.7mm results for chatbots, of which 1.2mm were added last year) have published articles/blogs about chatbots and agree on its bright future. Click here for more information and a cool infographic.