Well, hell yes! If you are in business today and not open to what’s new and next, you are on the road to competitive obsolesce. Competition isn’t just around the corner. Its on every corner and in dark sites that you don’t know about and can’t see. The restaurant industry is light years from where it was even five years ago, so imagine what it will become. Everything is moving faster. New advances in technologies and unfettered access to data are the great modifiers and equalizers that will define the winners and losers in the coming years. Last week isn’t where you go for answers anymore. It’s last night and even last the day part. Find new ways to reach your customers and find new customers.