The restaurant industry has always been notoriously slow to adopt new technologies. But when it comes to voice-ordering tech, you can hardly blame them. As a concept, the idea of voice-enabling your menu — that is, making it possible to search for and order food from your restaurant via the likes of Google Assistant or Alexa — is unique and exciting. As a reality, however, restaurants have to develop and build out as another sales channel, voice is complex, expensive, and time-consuming — or in the words of Orderscape’s CEO, Michael Atkinson, “It’s overwhelming and God-awful.” more
Fazoli’s customers can now order meals via Alexa at some locations, thanks to its partnership with Orderscape, an order automation and voice technology software company, CEO Carl Howard said in an interview with FastCasual.
“Our investment was mainly the time of our team to collaborate with Orderscape and some small soft cost,” he said. “The ordering availability is only available at select company locations while we work through all of the dynamics of this new technology.”