The restaurant industry has always been notoriously slow to adopt new technologies. But when it comes to voice-ordering tech, you can hardly blame them. As a concept, the idea of voice-enabling your menu — that is, making it possible to search for and order food from your restaurant via the likes of Google Assistant or Alexa — is unique and exciting. As a reality, however, restaurants have to develop and build out as another sales channel, voice is complex, expensive, and time-consuming — or in the words of Orderscape’s CEO, Michael Atkinson, “It’s overwhelming and God-awful.” more
This Forbe’s article pretty much sums up our view about conversational ordering (and quotes Orderscape). You may not yet see how consumers will use voice assistants and mobile voice search to order food, search for flights, hotels, restaurant or find a table, but you will. Think about how seamless it is to use your smartphone for tasks that a few years ago didn’t seem possible or even necessary. But, smartphones and native apps on Android and iOS devices have changed our lives and disrupted many industries in positive ways. It’s an exciting time because voice-assisted anything is the future of everything…just suspend a little disbelief and let it happen.