Voice Tech

Voice is the Thing in 2018 – Order automation for restaurants

Nothing happens overnight. We hear a song we’ve never heard before by a band we don’t know and think it’s a new band. We hear about a popular and successful restaurant for the first time and think it’s new. But, it’s just new to us. “The overnight success – 30 years in the making”. Humans do this all the time. Signs, phrases, names, and places are invisible to us until they’re not. Then we see these everywhere! Take voice-enabled digital assistants such as Amazon’s Alexa and Google’s Home for example. They are shaping up as ideal candidates to extend the digital consumer ecosystem into every household. While these are still early days for standalone voice devices and massive user adoption, but we are now aware that voice is a thing in 2018. Digital voice assistants are everywhere now and will game-changing for commerce.

Conversational Commerce
Consumer purchases of products and services via voice assistants such as Google Assistant, Amazon’s Alexa, and Apple’s Siri, among others, will revolutionize how consumers and brands interact in ways not witnessed since the dawn of e-Commerce. We are at the predawn of a complete consumer voice commerce revolution…that’s exciting! This early adoption by consumers and enlightened fearless brands will drive investment and innovation, consequently enabling an entirely new way for brands to build engagement, grow sales and valuable relationships with consumers.

Orderscape is a pioneer in conversational commerce and order automation for the foodservice industry. We believe voice assistants are about to revolutionize commerce and become the preferred method for consumer interaction and engagement. But, don’t look for a “J-curve of adoption and use just yet. It will grow steadily in 2018 and 2019 besuchen sie diese website. Then, 2020 will be the breakout year.We will see users adopt voice at a quicker pace than the smartphone. Why? Well, in part, because these digital voice assistants are mobile too and we all know how to use the smartphone. You don’t necessarily need a stand-alone device to order food.

Already, if you are a Prime member of Amazon, all you need is the Alexa app, or even just the shopping app to utilize Alexa for ordering and tasking. Just click on the Alexa logo in the upper right corner and speak. “Open Fazoli’s”.

According to Capgemini, consumers are embracing voice assistants in their lives. In fact, 40% of consumers will prefer voice assistants over using a website or mobile app in just three years. And, because a conversation is also mobile, 81% surveyed already use smartphones for a search and to order food, search, make payments, play music and for ride-sharing services.

The Restaurant Industry
Orderscape is targeting the global foodservice industry, at least to start. Wherever there are restaurants, we want to power the fourth pillar of food ordering (telephone, web and mobile apps are the first three). Our research suggests that 56% of users are interested in ordering meals from restaurants using voice applications and 34% have already ordered a meal using a voice assistant. And, we are just beginning.

Pizza takeaway pioneer, Domino’s, has been a technology innovator for years. They also offer voice ordering. As early as 2014, Domino’s Pizza launched voice ordering via its iPhone and Android apps.The in-app voice assistant on Alexa, Dominos, can take users’ order for carryout or delivery, handle saved orders, suggest additions to a meal, and add coupons for the best deals. But, this application is for Dominos and just for pizza. Developing a platform to provide a good customer conversational and full-menu food ordering experience at any restaurant with any menu is far more complex. This is our plan and our technology now available to any restaurant that can connect to Orderscape. Our vision is to enable any restaurant with any menu to engage interactively and intelligently with any customer anywhere using our conversational UI to transact a food order. No thumbs or fingers required. Just a voice and a credit card on file at Orderscape, give consumers access to all restaurants in our growing marketplace of menus. And, not just on Alexa. Imagine the power of being able to order food from restaurants near your home, dorm or office with a push of a button or saying “Alexa, open Orderscape, I’m hungry”. We can imagine that. This is why we are automating food ordering and making this happen today.

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Michael L. AtkinsonVoice is the Thing in 2018 – Order automation for restaurants
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Amazon Certification – We’re now live with Fazoli’s

“Building the Orderscape platform is the hardest most challenging and gratifying project I have ever done”.

This is a quote from my very accomplished co-founder and CTO, Ted Cohn. I’m not surprised, really, considering he said developing a universal, full-menu ordering solution would be very, very hard about 19 months ago. But, he did it. And, we are grateful for his diligence, wizardry and persistence. After six attempts at certifying our first restaurant brand, the Fazoli’s 200+ unit Italian chain, Amazon passed us and certified the Fazoli’s food ordering skill worthy of being enabled on all Echo devices. This is huge milestone for our startup and we are all very excited and proud of this accomplishment. Our team is visionary, talented and motivated to bring our technology and domain expertise to more and more restaurants in the coming weeks and months.

So, what does this mean? Well, this is great news for Fazoli’s, because now they have a new, very cool, leading-edge sales channel to accept food orders and engage interactively with their customers and, attract new ones too. This positions them as one of the only restaurant brands to offer Alexa food ordering. That alone is a big deal. In addition to Fazoli’s winning here, the consumer wins too, because they can leverage the most natural user interface (UI) their voice. Talk • Order • Eat. Simple and we believe, the wave of the future. Voice is everything and will be how people order almost anything from getting directions to a restaurant and making reservations to ordering groceries and of course, food. We are at the predawn of a new age; a consumer voice revolution and Orderscape is excited to be well positioned among the leaders for restaurant AI, conversational commerce and related FOH and BOH applications that will change how restaurants operate.

Also, a big shout-out to Amazon and their Alexa team for their diligence in helping make the Orderscape platform, with the Fazoli’s food ordering skill live. So, check it out here and use your Echo device to order a meal from a Fazoli’s near you. We’ll be adding more and more restaurants and promise to make it easier and easier to order via Orderscape across many gateways in the coming weeks and months. We believe 2018 is be a very busy and exciting year for the voice economy, restaurants and for Orderscape.

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Michael L. AtkinsonAmazon Certification – We’re now live with Fazoli’s
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Voice will be “The Thing”

I was interviewed this morning by another restaurant industry publication. The opening question was about the viability of using voice as an alternative to current web and mobile solutions to order food online. In other words, why will a consumer choose to use Orderscape rather than just an app on their smartphone? This tends to be the first question asked by journalists and investors and it’s a good one.

It’s also the first question my co-founder and I asked 18-months ago. I said, “Well, first, it’s more natural for humans to use their voice to communicate than using their thumbs. It’s easier and faster than surfing through multiple web pages to order anything online using conventional web and mobile apps. Consumers have been trained for quite some time how to engage interactively with bots, from getting directions to banking, so why not food ordering?”

Natural language (AI) technology is getting better every day and has for some time. Amazon, Google, Apple, Samsung and Microsoft and Facebook, among others, are investing billions of dollars creating enabling devices and NLP platforms to make sure voice technology is “The [next] Thing”. Companies like Orderscape are leveraging this global $100 billion opportunity because we believe intelligent voice bots and applications will lead the next big wave for commerce.

Beyond restaurant ordering, which is where we focus, consumers will be able to order anything. It will be commonplace and nature, especially to Millennials. Whether you use a device like Amazon’s Echo, or your smartphone to engage with a voicebot, the landscape for voice technology will create a new voice economy, with adoption rates 5-10X of the smartphone. Why so fast? Orderscape, like others engaged in conversational commerce, are riding on the second wave; leveraging strategic, technology and marketing partnerships to rapidly aggregate, access and integrate our platform to enable voice commerce. By executing a second wave strategy, Orderscape can offer millions of consumers access to hundreds of thousands of restaurants via the Universal Restaurant Marketplace in months, not years. More access means more selection with easy ordering using just your voice. This makes ordering food, airline travel, hotel and restaurant reservations, and shopping easier, more efficient and interactive for the consumer while offering a better engagement opportunity with the consumer for businesses.

We are excited about the future of voice and our future as a voice technology company. After 18-months in stealth mode, we are days away from launching Orderscape for restaurants, with the first 220 of 70,000 restaurants that have already been enabled. We believe 2018 will be the year the voice economy becomes The Thing for us, for thousands of restaurants utilizing our voice technology platform and millions of consumers.


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Michael L. AtkinsonVoice will be “The Thing”
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