Voice

Give your Brand a Voice

Get your brand voice ready

Voice-assisted anything is the future of everything. Of course, we’re biased. But, we are also students and teachers at the same time, being totally committed to voice. So, if voice search + commerce is mission critical for the enterprise and the longtail, brands must, absolutely must voice-ready their content. If you’re a restaurant that means get your menu voice-enabled. If you are a retailer, same thing, get your catalog voice-enabled. Modify your keywords on your website to be more applicable to natural language. Un-brand your product names so they can be more easily discovered generically. From “Bob’s fabulous Fettuccine Alfredo” to “Fettuccine Alfredo”. Even better, add a microphone to your mobile app as training wheels for consumers to a more voice-centric e-commerce landscape and economy. We can do that for you!

Voice is here today, folks. It’s not some future thing that will just suddenly be everywhere. The metrics are astounding, so I encourage you to search “conversational commerce” or “Voice UI” or “voice ordering”, “voice search”, anything “voice ________” and read, learn. Orderscape is voice-enabling millions of menu items, developing a food-centric taxonomy for a voice environment. That’s a first for the restaurant industry. It’s a huge undertaking and it will pay dividends to us and the industry at large as well as provide a superior consumer user experience when ordering food via Google Assistant, or Alexa.

I saw this article and wanted to share it. It’s spot-on about bringing voice to brands with a few tips on where to start. If you are a restaurant brand, call us, we are all-in on voice as a service, for search and commerce.

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Michael L. AtkinsonGive your Brand a Voice
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What if your customers want to order food from you but you aren’t ready?

I remember one time years ago on a lunch shift, when it was 11:45 AM, a full 15 minutes after we we were scheduled to open for business as usual, but there was not a single customer in the restaurant. The bartender was ready and the foodservers were standing by in their assigned sections. The hostess was primed with menus in hand and the kitchen was prepped and ready for another busy lunch. We always opened with a small line of hungry customers outside. Our doors always open precisely at 11:30 AM. But, this was weird. Not a single customer was in the restaurant, a full 15 minutes into our lunch shift. I was the manager/owner at the time and I was in the kitchen completing a line check when a server casually said “what’s the deal? No customers”. I immediately came out, went to the front door and there, standing in line were about 50 people. A couple of them were looking in the windows seemingly asking the same question, WTF? Yep, the doors were locked. The lunch was fine, after we managed the crazy rush seating 50 people all at once. But, this was a big business lesson that has never left me. You can’t sell food to customers if the doors are locked.

Orderscape is a visionary voice technology startup with a big vision to disrupt and redefine how consumers order food using mobile devices. Talk, order, eat is a mantra around here because that’s all it is. Say what you want into a microphone and then pick up your meal or have it delivered. Simple, efficient and hands free. Elegant frankly, because it’s so natural for humans to just use our voice. But the technology is crazy complex to develop. It’s taken 2 years and while we’re ready to go, but we’re dealing with locked doors on the restaurant side of the marketplace.

Yes, we’re “early”. I’ve heard that hundreds of times over the past 2 years from investors and operators and even some technology vendors. RestTech experts are wowed by our vision and compliment us on our technology. Many of these restaurant technology vendors are anxious to work with us because they know voice is here today and will be a big, big deal. Research companies know this too. Capgemini polled thousands of voice assistant users and discovered 56% of them wanted to order food from restaurants now, today, if they could. But they can’t, not yet. They could with Orderscape’s Universal Menu platform, however. Narvar Consumer Reports said, 60.5M people in the U.S. today are already using digital assistants like Alexa to conduct searches and place orders. Demand is here. Orderscape is here. So are we just early? Or, are the doors just locked?

  • Research predicts over 50% of mobile search will be voice enabled by 2020. To be discovered menus must be voice-enabled.
  • Foodservice is an $800B industry with 1M restaurants in 2018, so lets create some menu supply to meet the demand for ordering using voice
  • 53.8M consumers spent $20B buying restaurant food online in 2017. This is projected to grow to $40B by 2022, so this is going to get bigger and more important to restaurants
  • 52% of consumers prefer to use a voice assistant over a website. Sounds like consumers are waiting in line to buy food from restaurants that aren’t voice ready
  • Amazon, Google, Apple, Microsoft, Samsung, Facebook, among other giants, are spending billion of dollars developing and marketing voice assistants for home, office and mobile access, so the more devices the more customers
Orderscape has cracked the code on transactional voice commerce for restaurants at scale with our patents pending conversational commerce and voice search platform that connects with Amazon’s Echo/Alexa, and Google’s Home/Assistant and soon, Orderscape’s voice ordering web/mobile portal. In partnership with leading food ordering platforms, we are ingesting thousands of restaurant menus (locations) and millions of menu items to build a massive food taxonomy that supports Orderscape as the leading voice-first food ordering portal. Think of us as the voice ordering/commerce and search layer to branded merchant apps powered by platforms. Our e-commerce microphone is designed to be a voice-first, food-first, consumer-facing gateway with a direct connection between consumers and restaurant brands. Yes, it works today and can work for millions of restaurants. Any restaurants, any cuisine for full-menu ordering.
Everything is about voice today, not five years from now. It’s already here. We are in the dawn of a complete consumer voice revolution. Our vision is to power the e-commerce microphone, and bring sales, awareness and customer engagement to thousands of restaurant brands and a superior user experience to millions of consumers. I hope restaurant operators will suspend disbelief and open their minds to the art of the possible; in this case the notion that voice search and commerce is a THING today. If they do, maybe the doors would unlock, and customers will walk in.
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Michael L. AtkinsonWhat if your customers want to order food from you but you aren’t ready?
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Hear your analytics dashboard speak using VoiceKPI, Powered by Orderscape

While our vision is to power the conversational commerce microphone on all restaurant mobile devices, we are in fact, a full-service voice technology company. This means that while we are focused like a laser beam on our platform that enables consumers to order food using voice assistants and smartphones, we do have other products that serve the needs restaurants. Our first non-transactional product is VoiceKPI, which is a back-of-house tool for managers. This voice-enabled management tool will absolutely save a restaurant manager time that can be reallocated elsewhere – training, development, recruiting, strategy or for touching tables and engaging with guests; where they should be spending time. VoiceKPI eliminates the need to visit a website to open their analytics application, view, scan and interpret data from a confusing analytics dashboard with charts, graphs and a myriad of confusing datasets. Restaurant managers are not data scientists. But they do want and needs access to key metrics that can help run their operations. What if all they had to do to know what happened or what’s happening now, is to ask VoiceKPI “Alexa, how’s my restaurant doing?” Spending money on expensive back-office data and analytics systems is wasted unless management can easily access and use the data. Then, know what is important and apply these insights to help run their restaurant. VoiceKPI not only saves operators time but it provides easy access to business insights that every manager must know to run their business.

VoiceKPI is completely customizable and configurable for any manager, regional manager, director of operations, CFO, CEO or owner. It comes pre-configured with 5 core Key Performance Indicators (KPI) that every restaurant should have. Then, they can add KPI’s to suit their individual requirements. What are your favorite data to help you run your restaurant more effectively? Want to add social media insights? Weather? Labor analysis and reservations? Add alerts? Bundle insights by region or franchise group? Sure, no problem. While many operators use the same core KPI’s, others will have their favorites. Whatever data is collected and whatever insights are analyzed by your current back-office system, we can verbalize. If you want, we can even integrate directly with a POS, to provide on-the-fly insights accessed via Google Assistant during the shift.

Use cases include having an Amazon Echo – Alexa device in the restaurant office connected to your internal WiFi. Each manager can have access to these shared insights. There is no need to login to your back-office system and open a screen. Just ask “Alexa, I need my morning briefing” and listen, taking notes if you wish, or asking her to repeat any insight. Another use case is using Alexa on the fly or adding Google Assistant so now, VoiceKPI is mobile. If you’re a DO, ask “Alexa, what the status at unit 123” while driving between restaurants. Saving time and creating efficiencies using automation is a key driver to success today.

VoiceKPI is game-changing for the restaurant industry and we’re excited to continue to add value to the industry in new ways.

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Michael L. AtkinsonHear your analytics dashboard speak using VoiceKPI, Powered by Orderscape
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Wall Street is Embracing Alexa

So JPMorgan’s has another way to access its research – Voice Assistants. Alexa is able to send analysts’ reports and related queries, and the bank is testing other features, like providing prices on bonds or swaps, according to David Hudson, global head of markets execution for the New York-based bank. According to a survey conducted last year by Bain & Co, customers are becoming increasingly willing to use voice assistants to monitor accounts. So, trading is going to happen. “Alexa, buy 100 shares of Apple at the market.”

So with voice applications now being used in MedTech and EdTech and now FinTech and soon, transactional Fintech, why is it so hard for investors to believe consumers will want to order food using voice assistants? According to Capgemini, 56% of those polled that own/use voice assistants today, want to order food using Alexa, or Google Assistant. But the problem to be solved, and the one that Orderscape has solved, is product availability. While there may be demand, there is very little inventory of menus – yet! Even if 100% of the consumers polled want to order food today, there are less than 20 restuarant chains in the world that have voice-enabled their menus. That’s really about 20 menus out of millions. So, we need the menus and lots of them to solve the selection problem. Repeating; Orderscape has solved this voice ordering problem at scale and we are working hard to perfect this in the next few months.

The Orderscape Universal Menu technology can voice-enable any restaurant menu at any location, making conversational commerce a THING. If you can believe you can trade a stock using Alexa, one should be able to suspend disbelief that one can order burritos, salads, burgers, Chinese and Indian food too. We’re on it!

See the article here.

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Michael L. AtkinsonWall Street is Embracing Alexa
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Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion Today

Voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next major disruptive force in retail, according to data from OC&C Strategy Consultants.

The survey showed growth in the voice segment will be driven by a surge in the number of homes using smart speakers, rising to 55% from 13% percent today. Meanwhile, Amazon is poised to dominate the new channel with the largest market share, currently more than twice that of its nearest competitor. In another report by Capgemini, they predict more than 7.5 billion smart speakers [digital assistant devices] in the market by 2021.

Among other key findings of the OC&C study:

  • Three tech behemoths lead the virtual assistant AI space in the US – Amazon’s Echo has 10% penetration of US homes; Google’s Home, 4%, and Microsoft’s Cortana, 2%.
  • Apple has been left behind. Siri lacks the AI capabilities of Google, while their HomePod has only just hit the market.
  • Only 39% of consumers trust in the “personalized” product selection of smart speakers.
  • Smart speaker owners skew younger and more affluent, and are more likely to have children.
  • Voice purchases tend to be stand-alone, lower value items.
  • The three most commonly shopped categories through voice are commoditized: grocery (20%), entertainment (19%) and electronics (17%). Clothing is fourth at 8%.

For more information about OC&C Strategy Consultants, please visit http://www.occstrategy.com.

Talking Shop Infographic_UK (1)

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Michael L. AtkinsonVoice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion Today
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