The coming reality of voice driven interactions and ordering

I’m in Dallas speaking at a restaurant technology event this week. Nothing gives me more energy than an attentive audience seeking knowledge or insight into the art of the possible in the restaurant technology sector. Well, that’s a dream, really. Having a large engaged audience able to suspend disbelief just long enough to believe that the Voice User Interface (VUI) is really here. And, here now. That they should immediately activate and engage; maybe order some food using just their voice on relevant digital agent platforms. Well, not so fast. It’s still a dream, especially in the restaurant industry where everyone is seemingly born in Missouri…no disrespect to open-minded, forward-thinking Missourian.

But, I did perhaps, just perhaps, convert one or two to the “art of the possible”. The voice economy, if you will.

Then, a lunch with a like-minded, restaurant industry marketing veteran with passion, intelligence and vision. Whatever personal soul-battery that was nearing the red, suddenly was recharged with one sweet conversation. And, it wasn’t all about resttech…it was also about the industry, the people and why we love it so, consistently for, yes, 40 years now. It helped frame the “why do I do this to myself” question. So thanks, Nancy.

I believe that voice interaction and commerce will indeed change this industry positively and if that’s my one big contribution to foodservice, then it’s worth the hundreds of rejections by otherwise, amazing restaurant professionals. Being ignored like Ray Kroc was selling milkshake blenders is just part of the job – persistence. I realize now, all I need are a few believers, like Nancy. So, thanks to the Nancy’s, the dreamers and believers that keep us believing and working hard to inspire and infect our positivity and vision on the decision makers. Restaurant technology is transforming the restaurant industry and I’m glad I’m helping with that.

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Michael L. Atkinson

CEO & Founder, Orderscape. Restaurant operator, technology visionary, investor, restaurant technology advisor and corporate development executive.

Michael L. AtkinsonThe coming reality of voice driven interactions and ordering

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