All posts tagged: conversational commerce

Voice search for restaurants

Well, first, voice is natural and easy to use, and consumers have been using microphones embedded in mobile apps for years. Then, Amazon invented Alexa and Google announced Google Home, using its amazing Google Assistant speech recognition software that has 95% voice recognition. Now, there are over 100 million voice assistants (Gateways) in use, expected to grow to 275 million by 2022. Not to mention the billion voice access points available today! This is huge and readily accessible to billions of consumers worldwide. This new market opportunity paves the way for voice entrepreneurs to develop applications on these platforms.

Voice Search for Restaurants

According to ComScore, by 2020, over 50% of all search (mobile and browser) will be voice enabled. Moreover, About 30% of all searches will be done without a screen by 2020, per Gartner. This means if your business is not discoverable on these voice gateways (at home, office, mobile or even in the car), you are invisible to those millions of hungry consumers that use voice gateways to search for anything; including food, which is our bailiwick.

In the restaurant industry, being found is a very import to remain relevant and accessible to your customers. Because people think of what they want to eat first before deciding where to go get it, voice-enabled superior food-centric search is critical. This is called Zero ranking; being the first and only result has a 70% chance of an action being taken. This action can be to visit the restaurant or, with our forthcoming conversational commerce portal, placing a voice order. Simple and powerful new scales channel that operators should embrace today.

Zero Rank
When you type a query into a search engine, hundreds of options pop up. It’s different with voice. When people engage in a voice search using a digital assistant, roughly 40 percent of the spoken responses today (and some say as many as 80%) are derived from “featured snippet” within the search results.In search speak, that’s position zero. When you are that featured snippet in an organic search, that’s what the assistant is going to default to as the spoken response. Google and Alexa don’t respond with the other ten things that are a possibility on that search page. Just the one. In a multimodal environment, like on Orderscape’s food-centric search new food search action now available on Google Assistant (“Talk to Orderscape”), many options are rendered, however.

When you consider how voice works, it’s clear why position zero is becoming really important, because, while you might be number two in the text-based searches, you’re getting little to no traffic if people are engaging with intelligent agents and listening to the spoken response being selected. 

Value Propositions

Increase Brand Accessibility.  
Voice searches have become a significant portion of web traffic – both on mobile devices and through home virtual assistants like the Amazon Echo or Google Home and Assistant. 

Approach SEO From a Different Angle. Unlike traditional SEO that focuses on short and concise keywords, voice searches often take the form of a query and can be much longer than a traditional Google Search. Google renders a broad array of results, not necessarily what you are looking for.

Increase Local Traffic. 
The ability of voice search marketing to increase local traffic cannot be overstated. Many times, people who are using voice search are on the go and looking for local results that they can take advantage of right now. The voice economy is real and here today, not five years from today.

The Offer
Orderscape is now offering restaurant brands who are integrated with a qualifying food ordering portal or platform, a free menu voice readiness service, and a free listing on our restaurant marketplace. We believe restaurants and their menus must be readily assessable and their menus must be voice-enabled for both food-centric search and then, for voice food ordering, which again, is coming soon. This is a new sales channel for customer engagement, search, discovery and commerce, so take advantage of Orderscape’s offer. Free is only available to those forward thinking brands that want to remain relevant and keep pace with how consumers use technology today. Hop on it!

Contact us at info@orderscape.com today to learn more.

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Michael L. AtkinsonVoice search for restaurants
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Hello 2019

While 2018 was indeed, a heads-down year of learning and developing and evangelizing voice for hospitality and foodservice, I view 2018 as setting the table for a big dinner party coming in 2019.

Voice is here and it’s going to big beginning in 2019. According to Juniper Research estimates, voice assistants used to control smart homes will grow from 25 million today to 275 million in 2023.  Ok, there are all kinds of statistics and projections from smart industry insiders, analysts and researchers, but all them them suggest the future is about voice. My personal crystal ball says rapid consumer adoption is 12-18 months away, until voice shopping and voice search is a daily preferred activity over texting and certainly web browsing.

Our plans for 2019
We begin by closing out 2018 with a first of a kind public launch of Orderscape’s consumer restaurant portal that enables food-centric search on a mass scale. Voice search for food sucks and we are doing something about that. Our team, lead by Ted Cohn, is releasing Orderscape v.1 tonight, December 31st. Food search is a start, then food search plus web ordering via links, then finally, adding our commerce engine to enable food search, and commerce direct to the restaurant via the Orderscape platform. This is damn exciting, after a protracted R&D year.

For us, establishing and maintaining key pipe, gateway and menu partnerships enable us to scale rapidly and offer the consumer a superior user experience.

Written by Restaurant C-Suite Magazine

To share our insight and answer a few questions on where I think this is all going, Restaurant C-Suite interviewed me earlier this month. The interview can be viewed by clicking this link.

Happy new year!

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Michael L. AtkinsonHello 2019
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What if your customers want to order food from you but you aren’t ready?

I remember one time years ago on a lunch shift, when it was 11:45 AM, a full 15 minutes after we we were scheduled to open for business as usual, but there was not a single customer in the restaurant. The bartender was ready and the foodservers were standing by in their assigned sections. The hostess was primed with menus in hand and the kitchen was prepped and ready for another busy lunch. We always opened with a small line of hungry customers outside. Our doors always open precisely at 11:30 AM. But, this was weird. Not a single customer was in the restaurant, a full 15 minutes into our lunch shift. I was the manager/owner at the time and I was in the kitchen completing a line check when a server casually said “what’s the deal? No customers”. I immediately came out, went to the front door and there, standing in line were about 50 people. A couple of them were looking in the windows seemingly asking the same question, WTF? Yep, the doors were locked. The lunch was fine, after we managed the crazy rush seating 50 people all at once. But, this was a big business lesson that has never left me. You can’t sell food to customers if the doors are locked.

Orderscape is a visionary voice technology startup with a big vision to disrupt and redefine how consumers order food using mobile devices. Talk, order, eat is a mantra around here because that’s all it is. Say what you want into a microphone and then pick up your meal or have it delivered. Simple, efficient and hands free. Elegant frankly, because it’s so natural for humans to just use our voice. But the technology is crazy complex to develop. It’s taken 2 years and while we’re ready to go, but we’re dealing with locked doors on the restaurant side of the marketplace.

Yes, we’re “early”. I’ve heard that hundreds of times over the past 2 years from investors and operators and even some technology vendors. RestTech experts are wowed by our vision and compliment us on our technology. Many of these restaurant technology vendors are anxious to work with us because they know voice is here today and will be a big, big deal. Research companies know this too. Capgemini polled thousands of voice assistant users and discovered 56% of them wanted to order food from restaurants now, today, if they could. But they can’t, not yet. They could with Orderscape’s Universal Menu platform, however. Narvar Consumer Reports said, 60.5M people in the U.S. today are already using digital assistants like Alexa to conduct searches and place orders. Demand is here. Orderscape is here. So are we just early? Or, are the doors just locked?

  • Research predicts over 50% of mobile search will be voice enabled by 2020. To be discovered menus must be voice-enabled.
  • Foodservice is an $800B industry with 1M restaurants in 2018, so lets create some menu supply to meet the demand for ordering using voice
  • 53.8M consumers spent $20B buying restaurant food online in 2017. This is projected to grow to $40B by 2022, so this is going to get bigger and more important to restaurants
  • 52% of consumers prefer to use a voice assistant over a website. Sounds like consumers are waiting in line to buy food from restaurants that aren’t voice ready
  • Amazon, Google, Apple, Microsoft, Samsung, Facebook, among other giants, are spending billion of dollars developing and marketing voice assistants for home, office and mobile access, so the more devices the more customers
Orderscape has cracked the code on transactional voice commerce for restaurants at scale with our patents pending conversational commerce and voice search platform that connects with Amazon’s Echo/Alexa, and Google’s Home/Assistant and soon, Orderscape’s voice ordering web/mobile portal. In partnership with leading food ordering platforms, we are ingesting thousands of restaurant menus (locations) and millions of menu items to build a massive food taxonomy that supports Orderscape as the leading voice-first food ordering portal. Think of us as the voice ordering/commerce and search layer to branded merchant apps powered by platforms. Our e-commerce microphone is designed to be a voice-first, food-first, consumer-facing gateway with a direct connection between consumers and restaurant brands. Yes, it works today and can work for millions of restaurants. Any restaurants, any cuisine for full-menu ordering.
Everything is about voice today, not five years from now. It’s already here. We are in the dawn of a complete consumer voice revolution. Our vision is to power the e-commerce microphone, and bring sales, awareness and customer engagement to thousands of restaurant brands and a superior user experience to millions of consumers. I hope restaurant operators will suspend disbelief and open their minds to the art of the possible; in this case the notion that voice search and commerce is a THING today. If they do, maybe the doors would unlock, and customers will walk in.
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Michael L. AtkinsonWhat if your customers want to order food from you but you aren’t ready?
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