All posts tagged: Restaurant technology

What if your customers want to order food from you but you aren’t ready?

I remember one time years ago on a lunch shift, when it was 11:45 AM, a full 15 minutes after we we were scheduled to open for business as usual, but there was not a single customer in the restaurant. The bartender was ready and the foodservers were standing by in their assigned sections. The hostess was primed with menus in hand and the kitchen was prepped and ready for another busy lunch. We always opened with a small line of hungry customers outside. Our doors always open precisely at 11:30 AM. But, this was weird. Not a single customer was in the restaurant, a full 15 minutes into our lunch shift. I was the manager/owner at the time and I was in the kitchen completing a line check when a server casually said “what’s the deal? No customers”. I immediately came out, went to the front door and there, standing in line were about 50 people. A couple of them were looking in the windows seemingly asking the same question, WTF? Yep, the doors were locked. The lunch was fine, after we managed the crazy rush seating 50 people all at once. But, this was a big business lesson that has never left me. You can’t sell food to customers if the doors are locked.

Orderscape is a visionary voice technology startup with a big vision to disrupt and redefine how consumers order food using mobile devices. Talk, order, eat is a mantra around here because that’s all it is. Say what you want into a microphone and then pick up your meal or have it delivered. Simple, efficient and hands free. Elegant frankly, because it’s so natural for humans to just use our voice. But the technology is crazy complex to develop. It’s taken 2 years and while we’re ready to go, but we’re dealing with locked doors on the restaurant side of the marketplace.

Yes, we’re “early”. I’ve heard that hundreds of times over the past 2 years from investors and operators and even some technology vendors. RestTech experts are wowed by our vision and compliment us on our technology. Many of these restaurant technology vendors are anxious to work with us because they know voice is here today and will be a big, big deal. Research companies know this too. Capgemini polled thousands of voice assistant users and discovered 56% of them wanted to order food from restaurants now, today, if they could. But they can’t, not yet. They could with Orderscape’s Universal Menu platform, however. Narvar Consumer Reports said, 60.5M people in the U.S. today are already using digital assistants like Alexa to conduct searches and place orders. Demand is here. Orderscape is here. So are we just early? Or, are the doors just locked?

  • Research predicts over 50% of mobile search will be voice enabled by 2020. To be discovered menus must be voice-enabled.
  • Foodservice is an $800B industry with 1M restaurants in 2018, so lets create some menu supply to meet the demand for ordering using voice
  • 53.8M consumers spent $20B buying restaurant food online in 2017. This is projected to grow to $40B by 2022, so this is going to get bigger and more important to restaurants
  • 52% of consumers prefer to use a voice assistant over a website. Sounds like consumers are waiting in line to buy food from restaurants that aren’t voice ready
  • Amazon, Google, Apple, Microsoft, Samsung, Facebook, among other giants, are spending billion of dollars developing and marketing voice assistants for home, office and mobile access, so the more devices the more customers
Orderscape has cracked the code on transactional voice commerce for restaurants at scale with our patents pending conversational commerce and voice search platform that connects with Amazon’s Echo/Alexa, and Google’s Home/Assistant and soon, Orderscape’s voice ordering web/mobile portal. In partnership with leading food ordering platforms, we are ingesting thousands of restaurant menus (locations) and millions of menu items to build a massive food taxonomy that supports Orderscape as the leading voice-first food ordering portal. Think of us as the voice ordering/commerce and search layer to branded merchant apps powered by platforms. Our e-commerce microphone is designed to be a voice-first, food-first, consumer-facing gateway with a direct connection between consumers and restaurant brands. Yes, it works today and can work for millions of restaurants. Any restaurants, any cuisine for full-menu ordering.
Everything is about voice today, not five years from now. It’s already here. We are in the dawn of a complete consumer voice revolution. Our vision is to power the e-commerce microphone, and bring sales, awareness and customer engagement to thousands of restaurant brands and a superior user experience to millions of consumers. I hope restaurant operators will suspend disbelief and open their minds to the art of the possible; in this case the notion that voice search and commerce is a THING today. If they do, maybe the doors would unlock, and customers will walk in.
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Michael L. AtkinsonWhat if your customers want to order food from you but you aren’t ready?
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Voice is the Thing in 2018 – Order automation for restaurants

Nothing happens overnight. We hear a song we’ve never heard before by a band we don’t know and think it’s a new band. We hear about a popular and successful restaurant for the first time and think it’s new. But, it’s just new to us. “The overnight success – 30 years in the making”. Humans do this all the time. Signs, phrases, names, and places are invisible to us until they’re not. Then we see these everywhere! Take voice-enabled digital assistants such as Amazon’s Alexa and Google’s Home for example. They are shaping up as ideal candidates to extend the digital consumer ecosystem into every household. While these are still early days for standalone voice devices and massive user adoption, but we are now aware that voice is a thing in 2018. Digital voice assistants are everywhere now and will game-changing for commerce.

Conversational Commerce
Consumer purchases of products and services via voice assistants such as Google Assistant, Amazon’s Alexa, and Apple’s Siri, among others, will revolutionize how consumers and brands interact in ways not witnessed since the dawn of e-Commerce. We are at the predawn of a complete consumer voice commerce revolution…that’s exciting! This early adoption by consumers and enlightened fearless brands will drive investment and innovation, consequently enabling an entirely new way for brands to build engagement, grow sales and valuable relationships with consumers.

Orderscape is a pioneer in conversational commerce and order automation for the foodservice industry. We believe voice assistants are about to revolutionize commerce and become the preferred method for consumer interaction and engagement. But, don’t look for a “J-curve of adoption and use just yet. It will grow steadily in 2018 and 2019 besuchen sie diese website. Then, 2020 will be the breakout year.We will see users adopt voice at a quicker pace than the smartphone. Why? Well, in part, because these digital voice assistants are mobile too and we all know how to use the smartphone. You don’t necessarily need a stand-alone device to order food.

Already, if you are a Prime member of Amazon, all you need is the Alexa app, or even just the shopping app to utilize Alexa for ordering and tasking. Just click on the Alexa logo in the upper right corner and speak. “Open Fazoli’s”.

According to Capgemini, consumers are embracing voice assistants in their lives. In fact, 40% of consumers will prefer voice assistants over using a website or mobile app in just three years. And, because a conversation is also mobile, 81% surveyed already use smartphones for a search and to order food, search, make payments, play music and for ride-sharing services.

The Restaurant Industry
Orderscape is targeting the global foodservice industry, at least to start. Wherever there are restaurants, we want to power the fourth pillar of food ordering (telephone, web and mobile apps are the first three). Our research suggests that 56% of users are interested in ordering meals from restaurants using voice applications and 34% have already ordered a meal using a voice assistant. And, we are just beginning.

Pizza takeaway pioneer, Domino’s, has been a technology innovator for years. They also offer voice ordering. As early as 2014, Domino’s Pizza launched voice ordering via its iPhone and Android apps.The in-app voice assistant on Alexa, Dominos, can take users’ order for carryout or delivery, handle saved orders, suggest additions to a meal, and add coupons for the best deals. But, this application is for Dominos and just for pizza. Developing a platform to provide a good customer conversational and full-menu food ordering experience at any restaurant with any menu is far more complex. This is our plan and our technology now available to any restaurant that can connect to Orderscape. Our vision is to enable any restaurant with any menu to engage interactively and intelligently with any customer anywhere using our conversational UI to transact a food order. No thumbs or fingers required. Just a voice and a credit card on file at Orderscape, give consumers access to all restaurants in our growing marketplace of menus. And, not just on Alexa. Imagine the power of being able to order food from restaurants near your home, dorm or office with a push of a button or saying “Alexa, open Orderscape, I’m hungry”. We can imagine that. This is why we are automating food ordering and making this happen today.

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Michael L. AtkinsonVoice is the Thing in 2018 – Order automation for restaurants
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