Our long “Pause” is over…I hope.

“Being early is the same as being wrong”. I’m not necessarily agreeing with this statement made by a venture investor, but sometimes it feels true. We parked Orderscape’s business plan and intellectual property for about a year and a half, while still evangelizing voice as a Thing for restaurants. We are students of business and technology advocates and believe in the Voice-enabled restaurants now, more than ever. But startups are hard. Being early is expensive. It’s painful, costly and full of rejection so we question our judgement, a lot. It’s only natural. However, we have success here that drives us. We built and published something incredible in 2018-2019, but no one really cared, except us and our seed investors, our friends and family. But, not sufficient for venture investors to suspend disbelief and back a team of dedicated talented visionary entrepreneurs. Nope. Being early is the same as being wrong. Not even our first client, Fazoli’s. Which is a real shame. Because now, they are excited about technology and using voice. I guess we can blame timing and perhaps being too visionary too early? 

Timing in business is like having a good location in real estate. “Location, location, location” they say. Well, to entrepreneurs like me, it’s timing, timing timing. There are several voice tech startups that are being funded now,  publishing full-menu ordering solutions like we did two years ago. No one cared them. I think they care now. Exciting! We’ve learned over the years that timing is an art and we have had to learn patience. So, off the shelf comes Orderscape as we effort to reclaim our leadership role envisioning the Voice-enabled restaurant for both consumer-facing and B2B applications.


Check out what we’ve been doing while Orderscape was paused at and Ghosterus. We are indeed, restaurant technology entrepreneurs and passionate VoiceTech advocates..


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Michael L. Atkinson

CEO & Founder, Orderscape. Restaurant operator, technology visionary, investor, restaurant technology advisor and corporate development executive.

Michael L. AtkinsonOur long “Pause” is over…I hope.

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